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> major.breaking.minor.patch

That's the same thing as projectName.major.minor.patch in some respects. You could just rebrand the project if it's a completely different direction. There's not a technical reason to keep the name, just a marketing/political/organizational reason.

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Exactly. You can keep the brand while still communicating the fact it's an overhaul.

A significant release does not mean it's a completely different direction. It just means that it's significant in some sense.

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