Looking at this, I wonder if the real plan is to be acquired by Autodesk for the software. Autodesk Inventor is good, but its most available back ends for CAM are not that great. InventorCam is too manual, and SprutCam is smarter but too buggy. (I've used both.) HyperMill is supposed to be really good, but it's over $20K per seat, and unless you're doing 5-axis sculptured surfaces with a tool changer, overkill. Autodesk could use an entry-level fully automatic CAM package that did the whole job from model to machine tool for simple jobs and helped the user avoid fabrication problems at the design stage.
(Here's an example of Hypermill at work.[1] This is what the high end can do.)