This reminded me of this post.

"...companies don’t get killed by competition, they usually find creative ways to commit suicide."

https://www.zoho.com/general/blog/companies-don-t-get-killed...

Evernote let their CEO and some key people go, then we have seen significant price increases and now this privacy episode. 'creative ways to commit suicide' indeed.

Disclosure: We compete with Evernote.