If the the brief benchmarks they showed at the event are true it is roughly equal to a i7-6900k when both are at base clocks.
It's worth mentioning that the i7-6900K has a TDP of 140W [1]
I have to admit when I first saw 95W I wasn't impressed because I didn't realize how high the TDP of the 6900K was.
[1] https://ark.intel.com/products/94196/Intel-Core-i7-6900K-Pro...
I know, I was surprised too... I used to buy AMD, but haven't in some time now. Perhaps I will again...