What kind of tooling might work with ad-hoc structured data and still getting all the tools to talk with each other like in Unix? How would it work without having to write input parsing rules, data processing rules, and output formatting/filtering/composing rules for each tool?
I suspect that the reason it's not very popular to pass around structured data is that it's damn difficult to make various tools understand arbitrary data streams. Conversely, the power of text is that the tools understand text, only text, and do not understand the context, i.e. the user decides what the text means and how it needs to be processed. Then the tools become generic and the user can apply them in any number of contexts.