I wish a startup would decrease the transaction costs of buying real estate rather than increasing them.
There's so much fat in real estate outside of the agent fee, too. Mortgage closing costs, title insurance, escrow fees... it's ripe for improvement full-stack.
What is the path to reducing the fees overall? 6% seems a bit much in this day and age, particularly in the Bay Area where an agent sets up a few signs, posts the listing, does an open house for one weekend and that's it. And agents (both sides) are incentivized to close more deals, not get the best prices. Ultimately homeowners/buyers get screwed.