I can only speak for myself, but I dont really buy it. As early as two years ago I was super excited to buy the retina iMac, and my perception of the company then was about the same as it is now. I think this new generation of products has just had too many issues, and apple gets judged more harshly because the tight lockdown of their ecosystem makes moving harder. If dell came out with a bad laptop I can go buy an HP, but if apple comes out with a bad laptop I have to switch all my software.