“BRAAAM”: The Sound That Invaded the Hollywood Soundtrack
blog.longreads.com
blog.longreads.com
While it's possible this is true, I think it's more likely that this is just survivor bias at work. Nobody remembers the terrible summer blockbusters from years past. This years robots destroying cities were the Westerns and Noir of years past. Everybody remembers Casablanca, and The Good, The Bad, and The Ugly, and these titanic movies overshadow the Noir and the Westerns that they were deconstructing. At some point somebody is going to make The Searchers of robots beating everyone up, and another genre will step in to the role of mass-market crap.
I think the actual argument in the case of the "BRAAM"[1] sound is that Inception is a genre defining movie, on the level of Jaws or Il Brutti. It's become a shorthand for Earth-shattering collisions, in the same way Sergio Leone's soundtracks are synonymous with the west, and the Jaws theme is synonymous with being stalked. You already hear people imitating it to give additional context to stories.
[1] Sidenote, because it bothers me: The sound seems much closer to "BWAAAAA" than "BRAAAAM". This is not important, but it bothers me.
In this case, I bet the R is the clue. The author probably has some sort of non-rhotic accent where the vowels sound much more rounded. The R would give a bit of the brassy trill sound, and they would probably add the M to color the sound of the vowel so that the word has that bassy ending. I'm guessing that if they tried reading BWAAAA it would sound too rounded and lyrical, and BRAAA would start to capture the early timbre of the sound, but would still probably end of a higher, less aggressive note.
I can't really imagine exactly what accent causes his BRAAM to sound like our BWAAA, but you can kind of imagine what I'm talking about by imitating a guy from Boston saying BWAAA vs. BRAAAM.
Edit: It appears the author went to Swarthmore. My brother went there, and the general consensus is that it should be pronounced non-rhotically. To my ears, the way they say the first phoneme sounds like "SwaAH"[1] (like a person who is surprised, but also non-plussed), whereas I would say it like "SwaRRR", in kind of a gutteral/piraty way. So I wouldn't be surprised if he thought BRAAM approached the gutteral/brassy sound of the effect much better than BWAAA.
[1] I don't know IPA. If any linguists are reading this, I'm sorry. Please feel free to correct anything I've said.
The "R" is presumably because these sound also tend to have a rolling sound to them (reverb?). Think brrr or purr.
You could probably say something like PREEEB with similar effect though.
The ending has a harsher tone to it compared to the bassy open sound at the beginning. I think it's an artifact from the reverb maybe. I know analyzing it in text is difficult but I hear it like the beginning is BRAH. then the fade out it AAMMMMMmmm.
But people remember Jaws, Terminator, and Aliens.
At some point somebody is going to make The Searchers of robots beating everyone up
It's about time we got something like that: https://xkcd.com/311/
There was that 1st person movie, which actually was kinda cool, but it made me nauseous.
As far as the origin of the sound itself, seems pretty obvious that people are just oversampling a Klaxon.
Klaxons were designed to make a very specific impression, so even if they aren't oversampling a Klaxon, I am not surprised if they are subconsciously arriving at the same result. But I'm pretty sure you are on to something -- I recall a monster sound being specifically based on a klaxon. I believe it was either the War of the Worlds tripod, or the Cloverfield monster.
http://half-life.wikia.com/wiki/Developer_commentary
Never knew about this until reading your comment.
Carefully avoiding saying whether it's good or bad, Golding (like this article) says Hans Zimmer is almost solely responsible for why films and trailers sound the way they do right now. Whether or not you like it, and see Zimmer as a musical villain or not, it's kind of interesting that we're living in the middle of a one-man revolution in a particular artistic field.
It's sad to see the composer Patrick Doyle get cited in both of those video essays for his music for Thor (which I agree, is generic and boring) because it illustrates the extent to which really talented film composers can get absorbed into this system. His scores for Henry V [1], Dead Again, and Carlito's Way all stand out as really shining example of 90s-era film scoring.
[1] Great example of his work here: https://www.youtube.com/watch?v=A-yZNMWFqvM
I first discovered this when Pandora spun up a rousing number from Klaus Badelt's Pirates of the Caribbean soundtrack and I swore I was listening to Gladiator. Badelt is a longtime Zimmer collaborator.
It's interesting that Zimmer himself took credit for composing the music for the Pirates sequels once the franchise was an (unexpected) smash.
Tiny daggers, big swords, it's all the same sound. Often it's the same sample. And it's nonsense, because nothing actually sounds like that, outside a sample library.
The article also misses the real point of the music - which is that it's quick and easy to write. It's infinitely easier to get paid by filling space with A GIANT SAMPLE, some repetitive minimalist noodling, or GIGANTIC EPIC DRUMS than it is to write the complex full orchestral counterpoint John Williams is famous for.
It's also easy to sequence this stuff. You can literally copy/paste the same sections over and over in your DAW.
Basically it's filler with a coat of pseudo-classical emulsion to add drama and gravitas. It does the job to meet the budget and create the theme park ride movie experience, but that's all.
In life, it sounds kind of weedy. In hollywood and TV, it sounds suspiciously like a red-tailed hawk.
So an iconic bird has an iconic sound, but it's not real.
And that's describing movies as they were made 40 years ago, before Star Wars renewed film's direction towards pure spectacle. Since "Sky Captain and the World of Tomorrow" it's been possible to make a production that is essentially a live-action cartoon, with actors and a few props superimposed on an otherwise fully CGI world. This is the route that every new blockbuster movie has taken. Even the shots in "Fury Road", which are based on a lot of real vehicles and people doing real stuntwork, have undergone a massive amount of post-processing.
Also worth noting is that the particular ways in which "realistic" things are represented change over time as our understanding of the world shifts: Films depicting war scenes in the 50's or 60's might use WWII or Korean War footage as the inspiration, with large units rappelling or parachuting in, adopting a slightly hunched stance and shooting bursts from the hip to liberate(or oppress) a place or people. Films after the Vietnam war are more likely to focus on small groups engaged in wilderness survival, maintaining communications or finding hidden enemies. The two types of film use different effects and foley, and that isn't purely a matter of budget or technology! The whole aesthetic changed, in a more complex way, to reflect the new design goals.
When you watch films that are very low budget and keep things simple, they tend to look ordinary, because they don't have all this production gloss put on top; their falsehoods, where they show up, are more the ones inherent to film and to storytelling, and not visibly designed effects.
> I find myself getting really annoyed with movie sound
> design now because it's so aritficial.
I don't think this is a modern phenomenon, and I present The Coconut Effect as evidence: http://tvtropes.org/pmwiki/pmwiki.php/Main/TheCoconutEffectCheck it out and then try and watch an Arnie Schwarzenegger movie from those days.
It actually is used a bit in the new Wolfenstein game (The New Order).
Save for the creepy singing 5yo thing, I have to say I enjoy these cliches... even though I know they're meant to manipulate my emotions in a fairly unearned and lazy way, if the rest of the movie/game/piece is compelling and supports it, it works to great effect.
I will say that the solemn girl's choir singing pop-songs (a la Social Network/Scala Choir, or Scream Queens/KTT Pledge) is another one that I see fairly often and very much appreciate.
At this point, the sound basically is used as a justification for drama that otherwise mundane and has no real point.
"Oh, say can you see, by the dawn's early light..." d-d-d-d-d-bwooosh (football field collapses)
https://www.reddit.com/r/videos/comments/37hnx8/same_overuse...
Once you see it, you'll see it everywhere. So, too, with BRAAAM--it seems like you can't get through a preview of any "action/adventure" movie without several BRAAAMs these days. Lazy, but also apparently effective.
https://youtu.be/r4WlNj1TTqA?t=30m20s etc
To me the Braaam inception sound is Koyaanisqatsi + loudness wars.
They do say this, to be fair to them:
> Zimmer is in good company: over the last thirty years, film composers have pressed the sound of Philip Glass, Steve Reich, and Arvo Pärt into service for their soundtracks. Their compositions rely on simple, repeating, and varying patterns that tend to avoid melody. They reduce or remove those foreground melodic elements that would normally carry a scene’s emotions. They rely on smaller ensembles, often entirely made up of strings.
Films seem to mostly use two Reich and Pärt tracks. That one from Glassworks https://youtu.be/6Stu7h7Qup8?t=27m20s and Spiegal Im Spiegal: https://www.youtube.com/watch?v=hV4LlCtvgwE
[0] https://en.wikipedia.org/wiki/Wilhelm_scream [1] https://www.youtube.com/watch?v=cdbYsoEasio
The braaaam sound is exactly the sound that the huge vibrating platform makes when settling the cement in the molds. So much so that I think it might actually be what inspired this sound.
The interesting thing is that every day sounds like an apocalyptic alien invasion around here!
Tripod sound: https://www.youtube.com/watch?v=jzY099ihULs
https://soundcloud.com/reasonably-sound/the-braaam
However, it's not the same take at all. The Longreads piece is focused on non-melodic minimalism, and Reasonably Sound is focused on what the Braam really means and its history in storytelling.
Filmmaking was always a delicate balance between creators and business, and I feel like the 2000s are when business finally took over. I'm reminded of the famous morning meeting scene in Robert Altman's "The Player" where a new hotshot producer explains why he thinks creativity should be removed entirely from the filmmaking process, and proceeds to describe an alternative that is horrifyingly close to what we have today.
I have absolutely no illusions about Hollywood prior to my disillusionment. It's always been a cesspit, but it was a beautiful cesspit that seemed to create wonder in spite of itself. Now it's basically just Disney-in-screen-form, everything - and I mean everything - is carefully driven by the beancounters. The last little vestiges of creativity and brilliance were finally squeezed out by the arrival of global markets. Bland, boring sells.
And I read threads like this where people argue about how lazy filmmaking isn't really lazy filmmaking because X Y or Z and all I think is you're moving deck chairs on the titanic. This isn't about soundtracks or sound effects, it's about movies-as-business rather than movies-as-entertainment.
I get it makes the companies major bank, and I get that there's no going back. I'm not ranting saying we should regress. But speaking personally movies went from a big part of my life to something I find extremely off-putting, boring and frankly a little stupid.
I miss enjoying movies.
Not sure. I feel like I go and see plenty of good movies (admittedly, I can sometimes see the commoditization in the blockbuster releases trying to be deep), and forgive them their flaws and consider their virtues.
Check out those indie releases!
GOT:
https://youtu.be/56oIsum8HQc?t=1m57s
Transformers
I couldn't find a good example of it in the trailer, but I did note that the trailer is, unsurprisingly, loaded with BRAAAM.
For example, I absolutely loved the Dunkirk's trailer the first time I watched it. Until someone pointed out an actor in the Dunkirk trailer (bottom right side, second guy to look up) who appears to be holding back laughing. Once you're taking out of the films emotional experience it's hard to get back into it. https://youtu.be/rJePvN_4T_E?t=38s
Same with the time I was a kid watching Jurassic Park and noticed the cow they fed the T-Rex looked had a stuffed-animal looking toy eye clearly visible during a close-up. It seemed less scary.
There's a lot of this type of stuff in movies that can really take you out of it. When I hear directors like Stanley Kubrick or Riddley Scott spending 10 hours getting a single shot perfect in Blade Runner I can understand why. The details really do matter.
Reusing this sound effect is just lazy IMO. Just like the jump scare sound effect in all hollywood horror films. It might be pointless to hope for more care to be taken in big productions but I'm still saddened that prioritizing safe easy bets like an obviously reused prominent sound effect is seemingly becoming common practice.
Regardless the best option might be to either stop paying such close attention as ignorance is bliss and/or stop reading reddit comment!
Also, your jaw is affected by gravity and you must hold it up manually.
I've never heard anything like it. Highly creative and matches the show's sinister plot perfectly.
Interstellar strikes a nerve with myself also. I take the dysfunction theme seriously because we are in a Stagnation. There's a thoughtful essay on the subject by the science fiction author Neal Stephenson. He also wrote a book based on it. Surprising few people are aware of that.
http://www.worldpolicy.org/journal/fall2011/innovation-starv...
Edit: awesome read, thanks.
[1] https://www.youtube.com/watch?v=JdxkVQy7QLM
[2] http://tvtropes.org/pmwiki/pmwiki.php/Main/OrangeBlueContras...
[3] http://www.slashfilm.com/orangeblue-contrast-in-movie-poster...
I know it existed before then (perhaps its earliest progenitor came out of Psycho) but it seems like this specific use has become more popular in TV scores since Lost started doing it.
Or perhaps just punning, which I fully respect.
Also, the "BRAAAM" makes me think of a warhorn, and it's probably why it's used in movies, BRAAAM means to freak us out, like a warhorn.
But one thing that pisses me off is that everyone is using the same goddamn sample for wind effect.
Teal and orange tone movies
Super hero pose on one knee
Braaam