Sugar does have a lot of fructose in it, but fruits have higher fructose content because they have less glucose.
Reality, turns out, is more complicated than black and white.
Doesn't seem to be so: http://nutritiondata.self.com/topics/glycemic-index
Whole-grain/white can be misleading as far a sugar goes. I've had whole-grain brands that were so sweet that I couldn't stand to use them for sandwiches.
Turns out Betteridge's law is just something snarky Internet people say.
This appears to be the one I recall: http://calmerthanyouare.org/2015/03/19/betteridges-law.html
My numbers were off it's actually 46% "non-polar", 20% "yes", 16% "maybe" and, 15% no
https://news.ycombinator.com/item?id=9232419
Additionally there was a publication in a statistical journal which also discussed the "phenomenon" http://link.springer.com/article/10.1007/s11192-016-2030-2 which also found that it wasn't a factual assertion (in academic papers).
Anyways - if the downvote was for something other than my own snark I'd love to hear what it was.
Apologies for coming off as a jerk.