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The assumption this article is making is that you want to get 50k views in the first month. After getting slashdotted once, I can say that I'm not in as big a hurry to show my blog off to the masses as I was beforehand.

I'd much rather target my post to a smaller number of intelligent people who will get it than a large number of people who will bikeshed it.

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Curious, what does it mean to "bikeshed" something?

I believe j_baker is referring to this: http://en.wikipedia.org/wiki/Parkinson%27s_Law_of_Triviality

Lammy is correct. Essentially, it means to start a controversy over something not because it's important, but because it's easy to understand. For instance, everyone can have an opinion about whether Python should have an explicit self argument on methods. But few people would argue with me if I suggested that Python should do away with metaclasses (which would probably have a much bigger effect on the language as a whole than doing away with self) simply because few people actually know what a Python metaclass is.

Or a small number of people who will buy, versus a whole lot of people who couldn't care less.

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