1. Add "good enough" functionality to its high-end processors. Intel is already working on that: https://news.ycombinator.com/item?id=12709220
2. Contribute open-source code to the main branches of the most popular DL/AI frameworks (Tensorflow, Theano, Torch) so these frameworks support the new chip functionality "out of the box," without requiring any additional tweaking. This is not yet happening, but I'm hoping it will soon.
Many DL/AI developers would be content with "good enough" performance out-of-the-box from CPUs if it means not having to pay extra for Nvidia cards or deal with Nvidia's proprietary drivers.
It would be great for Nvidia to get real competition in this space.