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Comment by Devolver | Hacker News Reader

Yeah, I totally hear you on the pop up. I kinda hate them and think they suck UX wise, but email opt-ins are my bread and butter, and I only set it only trigger when people are about to click away.

Also, as the article (hopefully) argues, "Marketing" encompasses a whole lot more than lead-gen and customer acquisition (two things pop-ups can help with).

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if i was about to close a tab/window, and a popup appears, why would i suddenly go "oh now i want this"

all the popup does is confirm i was right to be leaving. its like letting the door hit me on the way out. also i accidentally trigger them while reading, and then sometimes leave.

I have visited websites offering services I was interested in, however the price was too dear. When attempting to leave the site, I was presented with a better offer, which I accepted.

If you have absolutely no interest in the product or service in the first place, then a pop-up is unlikely to change your mind. But if it's just that the deal wasn't good enough, this strategy can work.

I agree. A discount or coupon is different than "sign up for our newsletter"

Except you could offer that price from the beginning, but you want to try and raise the value the viewer thinks the product has before hitting them with the real price. That's scummy at best, and would instantly make me never do business with you.

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