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Engineers: dont get ruffled, this article is not for you.

This marketing is marketing to marketers.

I'm truly sorry you feel that way.

I was hoping to bridge the divide and help technical people understand that their distaste and distrust of marketing hurts them more than anyone else.

Please help me understand how I fell short.

marketing is amoral, and we all want to be right. people within the company want to sell products because the products are good (but marketing is amoral, so they'll sell anything.) customers want to buy the right products (but marketing is amoral, so will sell them anything.)

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