Don't bother reading this, it makes a bunch of baseless assumptions and arguments (Google Wave failed because of marketing? No market need can be fixed with marketing?). It has no substance other than the catchy click-bait title.
Perhaps I failed, but I tried to make it clear that the foundation of great marketing IS building a product the market needs...because doing that well usually means knowing what the market needs in the first place.
Knowing what a market needs and understanding those needs all the way through is exactly what I mean by "marketing."
Once you understand the substance of that argument, the ideas that Google Wave failed because of bad marketing and that building a product that the market doesn't want IS bad marketing make a lot more sense.
Not really true. Have a look at "A diamond is forever". De Beers literally created a market with marketing.