Marketing has taken ad networks and ad to sale attribution, and turned it into "we are going to sell all our customer's data and every click so marketing can claim revenue."
Beyond that, sounds like you're blaming sales & marketing for customers not being willing to pay for your code.
Ever thought that just maybe the issue is your code?
But this is exactly what the author highlighted in the article and Suster in his tweet. It's hard to find people who don't suck at it.
We don't sell or auction off our data because that would not be in the interest of our customers. Admittedly it can be confusing for sales reps from companies who want to put ads on our site when I explain why we wouldn't sell out our customers like that, so we are probably not the norm.
As a marketer it is frustrating when things are done that harm the reputation of the profession just as i imagine many engineers hate bad actors who write malware or people who write basic CRUD apps, talk it up, and give the impression that software engineering is overly simple.