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Thanks for the reply. It's something I'm researching but without much background knowledge or experience, it's hard to know where to start.

How do you source your user generated content? Is the big earner a forum or the like? I'd kind of envisioned some kind of static sites with ads.

Have you taken a noticeable hit like others in this thread from diminishing ad revenue and rates?

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My site is only 1.5 years old. Revenue was stable that time. I think the biggest break was before that. But my site is also not "made for adsense" which was what google mostly penalized.

Its more like a forum, but not one. Users can post their own content and others can vote and comment that. Plus it has a huge searchable database.

The problem with static sites (i have those too) is that google loves site updates as often as possible. A site that is good ranked today can be killed by a more dynamic one next day.

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