Right, exactly. If you own a bar and some person is picking fights all the time or generally acting like an asshole in your bar.. Then you tell them to change their behavior or throw them out of the bar. Or allow it and become "that kind of bar" over time.

Press coverage of Imzy has been rather clickbait-y. It's a good angle to get attention I guess. How the actual site and community will feel and plays out in practice will actually feel rather normal. Its not super revolutionary.. Internet forum moderates discussion and participation for better resulting community.