iPhoto and iMovie revolutionized the ability of consumers to organize, edit and display [note: the missing word, create] digital photography and video. Putting capabilities that once cost thousands of dollars into the hands of every Mac user. Steve is also widely recognized for his ability to create an innovative environment inside AAPL. As well as an external company image, that is equally innovative. Just think about AAPL's marketing campaigns over the past three decades. A promotional flier in 1976 showed Isaac Newton, sitting under a tree, just as an apple was falling by, with the catchy exhortation, to byte, B. Y. T. E., into an apple. There was an iconic Superbowl commercial ...techie humor. An iconic Superbowl commercial, telling us, that the Macintosh was on the horizon, and ensuring us, that we would see why 1984 wouldn't be like 1984. -- Hennessy
http://en.wikipedia.org/wiki/1984_%28television_commercial%2...