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>the Kappernick debacle

Earlier this year, ESPN had 10 million fewer subscribers than they had in 2013; they lost 1.5 million of them between February and May of this year[1]. That was months before Colin Kaepernick's first anthem protest in late August.

[1]http://www.outkickthecoverage.com/espn-loses-1-5-million-sub...

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There is an accelerating trend of cord cutters. Any event upsetting a specific subsection of the remaining subscribers triggers a small cutting avalanche. But focusing on the trigger of the month is missing the root causes. The reason people cut is that the bundle makes less sense than competing offerings. The bundle is also so expensive that some loss of content is now tolerated.

I can only give my perspective .

However I would venture to speculate they've managed to alienate other groups of customers in the same manner.

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