I suspect my experiences bartending lead me to having the problem GP describes. Too much noise over and over... (although the summer jobs working with machinery and not enough ear protection and all the concerts probably contribute too).
But during bartending a few things are true:
* it's not too loud when you have time for a conversation.
* if it is too loud to converse, you're probably busy enough that interaction very simplified to a small subset of language - so lip reading becomes a big contributor to understanding. (e.g. basic greeting scripts, "can i get a..." and so on)
* when it's loud, it's pretty socially acceptable for the bartender to lean in to the conversation to hear - the "personal space bubble" of the speaker tends to shrink in that instance. Similarly a bartender asking you to repeat that a bit louder isn't considered rude.
edit: I wish I was clever enough to say this in as few words as BurningFrog did :)