In the US there are about 281,400 civil engineers [1]. I couldn't find more detailed information on structural engineers.
-Assume about 10% are practicing structural engineers who need to design concrete structures = 28140.
-Assume a company wants 1 license for every 2 engineers = 14070. (I base this off the fact that my company has 6 licenses for 12 engineers, but we may be higher than average)
-Assume we could get 10% market share = 1407 subscribers.
-Assume $1000/subscriber/year = $1,407,000 from the US market
Obviously this isn't a very rigourous analysis.
[1]: http://www.bls.gov/ooh/architecture-and-engineering/civil-en...
Single seat licences are not the only revenue model. Once a product gains traction consulting, training and providing VIP helpdesk and bugfixing services factor in as well.