That's some meticulously planned marketing by Tim Ferriss, right before his new book launch: "This essay was my foreword for the new book by Tim Ferris, Tools of Titans."
Nice work!
but it's well done marketing, it's not in your face advertising the product, the title/article were not clickbaity, it's only until you read the footnote that you'll see it's part of tim's book. i think this is an excellent example of how guest blog marketing should be done.
Just to note the book was launched earlier this week (the 6th I think). I'm about half way through it and would recommend it.
Tim Ferris of BrainQUICKEN fame? The "I'll show you shortcuts so you don't have to work hard!" guy? Seems like an odd fit for Schwarzenegger.
Tim Ferris has done a lot since BrainQUICKEN, including coming out with a number best selling books and putting out a great podcast. Arnold was an interviewee on the podcast, alongside tons of other greats.
Best selling books on the back of fake reviews and gaming the amazon process, no? His whole model is cheating and abusing the goodwill of others, and half the "business advice" in his books is "here's this blatantly unethical technique, and here's a sophist argument as to how it's actually fine" (e.g. "there's no official definition of expert, so just study the subject for an hour, call up a local university and offer to give a free talk, and then you can call yourself an expert who's talked on that subject at $university")