There is no statement to the power requirement for passive WIFI from an active WIFI power source. The active WIFI transmitter may require outputting radio waves many times more powerful in order to receive a signal transmission from the passive wifi device.
edit: For that reason, I'm not that excited about this, and this is likely why it wasn't pursued earlier due to the power requirements of active <-> passive signalling. If it pollutes the EM spectrum with powerful radio waves that are magnitudes more powerful than what we're outputting today, then I hope it gets abandoned. If it's the same power consideration, then it's worth pursuing imo.