One idea that comes to mind is that a regular screen leaks light. If you adjust the brightness on your laptop as low as it will go, then display a black image, there's still a massive difference between what you see there vs when the screen is completely powered off. But if you take two sheets of polarizing filter and stick them in front of your screen, you can get almost perfect blackness. That's why I thought it was a different idea, since the difference is so dramatic. You can block almost all the light, whereas a regular screen doesn't seem to be able to get that kind of contrast.
Yes, yes, it's still not a hologram, but the popularized version of holograms (from things like star wars) is still the best way to think about AR display.
If you can show SOME black, text legibility becomes a lot easier. Everything can look way better, even if the world always shines through enough to see it.
If you can show PURE black, enough to ACTUALLY obscure the world, now you can erase stuff. Like indicator lights, panopticon optics, and people.
[1] http://media.bestofmicro.com/V/H/563597/original/Meta-Collab... [2] http://www.roadtovr.com/wp-content/uploads/2015/10/magic-lea... [3] https://winblogs.azureedge.net/devices/2016/02/MSHoloLens_Mi...
Anyone seen a TFT "filter" mounted on the front of a transparent OLED "backlight"?
Yes I'm sure they must have thought of it. Wonder what the issue is.
[edit] I read the explanation further down now