Considering that Pebble is stopping product development, cancelling orders, ending warranties, ending support, and essentially completely shutting down I find the positive tone of this post and the Kickstarter update post to be nearly unbelievable.

I know we see plenty of "our incredible journey" posts filled with optimism, but euphemistic language and dozens of photos of watches and happy people and more watches is jarring.

It's not a shame to try hard at something and fail. But it is a shame to fail and pretend you succeeded. We can see through you.