How would you feel if someone had a gripe with your cellphone provider or bank and got your accounts suspended until their issue was resolved? How would that impact your life? What if it took weeks or months to resolve?
It's their choice to align with an entity seeking monopoly control of a market, and using their status to arbitrarily ruin lives.
These people are materially supporting that entity, so they're fair game for fallout from retaliation.
Your position is completely amoral, evil.
No one is forced to use Amazon, they're choosing to.
Rather, my comment was that a useful conceptual model for understanding a corporation and its supporting players is feudalism, though there are obvious differences, such as that a "manor" can be picked up and moved to another "kingdom", or even serve two "kingdoms" at once. It was meant as an imperfect analogy to their social relationships, as they actually exist, by drawing on our knowledge of older social relationships, ie, the relationship is closer to a manor owner serving a liege than a tennant in a firetrap, because of the willful support of their business practices, that they are receiving benefits from their service, and the (mostly) voluntary nature of their association.
My point was that merchants using the platform being hurt is no more important than staff supporting the platform being hurt, and that we can't simply abide evil "kings" just because some of their voluntary supporters would lose their privileges (or even be actually hurt) if we stopped them.
To use your feudalism analogy. It's like destroying a freeman's crop because the lord failed to secure the land. In the end it's the freeman who is harmed and not the lord because the freeman must still pay rent to lord even if he has no crop to sell at market.
The same holds true for getting an affiliate's account banned because the links to Amazon still work and customers can purchase items using affiliate links, the affiliate just receives no credit for the traffic. It's only the affiliate who loses out.
Using your reasoning, it becomes permissible to poison an aquifer to demonstrate that a city doesn't do enough to protect a customer who received a high water bill because a gardener broke their water line digging in the yard.
In fact, this was a previous attack vector for Google Adsense accounts. Eventually Google added a whitelist for your owned websites. Before that, someone could just snag a few simple lines of Javascript and put them somewhere that would get the account owner banned the following day.
These companies know what they are doing. They have a set of policies in place that allow them to boost their margins by not spending too much money on policy enforcement, while at the same time pruning accounts below some classification threshold daily. They don't pay out but they get to keep the earnings. Small companies do this too when they find their cashflow inverted. It is a very dirty game.