I stopped reading at this point since this will be another "Pile on the Bad News for Apple" type of hyperbole.
For Apple to remain relevant in the future, the company will need to attack itself. Management will need to risk its own ecosystem.
...also agree and it seems like Apple has been doing this because, as stated in the article, of the lack of attention other products (and services) have recently received.
Milk the iPhone today, and then figure out what comes next.
I agree with this and fully expect Apple to do so, but where are the novel insights (that haven't been re-hashed from other recent sources (such as Bloomberg, Six Colors, etc).
Good analysis overall, but it's typically with some variation of "this is greatest" with some hint at a greater big idea just around the corner.
"apologist: a person who offers an argument in defense of something controversial."
But now I know, thanks!