Yeah, the amount of intellectual violence I'll be able to perpetrate against my data is just staggering. Regex in Excel has always be a bit of a slog, but to do it in SQL in Excel? Gosh. That's almost worth the price of adminssion right there.
(Ever try to conditionally refactor a screwy OPC itempath based on an arbitrary spec and bad naming conventions in a cobbled together dump from an overworked customer engineer? Swiss army chainsaws are the only elegant solution there.)