Manufacturing is ancient. Software as a field has been around for 45 years (give or take). If you're not working at a pure software company, the software for your particular field is probably in its infancy.
If you're looking to innovate, it is orders of magnitude more fruitful to look to the software improvements which can be made to your technology because orders of magnitude fewer man-hours have been spent by humans so far solving those problems.
"In indoor farming, we see a lot of competition focus on how data will drive yield increases, yet they haven’t figured out how to regulate air temperature in their facility." I have to assume that these competitors are looking for the innovations that will make them 10x more competitive. Startups are dead by default. Innovation is the only way to survive.