It's well known in AI that common sense AI systems are incredibly hard to build and expert AI systems are relatively straight forward to model and build. Given that the most 'common sense' type products we see like Siri and Alexa still appear to be rules based systems (that have been enhanced with historical data no doubt), we all know the world is not suddenly going to become a common sense AI paradise unless a new Marvin Minsky makes some breakthroughs.
I find that the term 'AI' is frequently used when a company has taken an existing problem and enhanced the solution by using machine learning at one or more places. Nothing wrong with that fundamentally, but calling that AI is more of a marketing gimmick than anything else.
Google/Facebook do some of the best machine learning enhanced workflows that delight users. They usually refrain from branding it as AI.