No, but innovation limited to single platform is violation of standards and used to rack profits from the lock-in. But cross-platform innovation can lead to easily adoptable new standards.

I would say that's a fair statement. Much of the impetus behind of innovating outside of standards is the idea that it may one day be incorporated into a standard. It's hard to define a standard that cannot be reliably implemented across platforms.

Because something that's not cross-platform is not and cannot be a standard.