And in honor of the sacred McAfee traditions, Intel Security True Key is bundled by default within the Flash installer; once you've downladed the default installer, you can't even opt out of it. You need to pay attention and unchecked the bundleware before downloading it. Sneaky!
Also worth saying is that if True Key is installed via Flash Mcafee bundle you can't actually uninstall it, you have to manually remove the service and delete the files/reg keys.