It would be really interesting if James could write something on how the company works. It seems like they are only a three people company. But, they got a lot of things done.
but, i still wonder how heroku works as a startup from a more engineer perspective, for example, how to get things moving as fast as possible. maybe an engineering related blog like what twitter or facebook have might help.
offtopic: when heroku is going to launch in other regions especially Amazon EC2 just launched in Singapore?