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If I have understood this correctly and the placebo effect is so strong then maybe more research should go towards hypnosis, self hypnosis for treatment without drugs. After all if a state of mind can cure a disease then that state of mind itself is a valid cure if it can be replicated

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No medical background here, but I've had that same thought myself.

I know it's completely unethical to prescribe a placebo (and I assume knowing it is a placebo erases said effects) but how nice would it be to have the ability to experience some relief without the cost and side effects of a real medication!

If you believe in the placebo effect, it can still work even if you know you're taking a placebo. https://www.psychologytoday.com/blog/all-about-addiction/201...

It's unethical, but in France they do it all the time -- it's called homeopathy.

Or you can buy a lot of placebo drugs under the name "homeopathy".

I think he meant a branch of medical science dedicated to increasing the effectiveness of the Placebo Effect.

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