You wait, Google is going to create one in XML, then Apple is going to invent a cool minimalistic pseudo-Lisp that doesn't require any brackets or colons. Then Windows is going to try to create one that only runs on .NET. Finally, someone will create a format that to be read by all of them, and someone is going to implement another LISP in that format.
The Apple one attempts to use natural language, the Google one gets discontinued after it becomes somewhat well-known with a cult following, and Microsoft tries to push a competitor until after the Google one fails, at which point they adopt the standard even though their platform store is filled with junkware and no one cares anymore.
Meanwhile the aws service is still there plugging away, like simple db, because core infra in aws was built on it and they don't want to anger customers.