Amazon Introduces Tougher Rules to Fight Fake Reviews
scribblrs.com
scribblrs.com
To compound the problem, the seller can see the past reviews of prospective reviewers, and pick those who've tended to give positive "honest reviews". This skews the reviewing even further off.
I've never ever seen an "honest review" that the reviewer made of a product they got at a discount that wasn't a positive review. Never.
Amazon's discount review program should be terminated. Only people who've paid full price for their products and have received no compensation of any kind should be allowed to do reviews.
A weaker statement that is still useful is that they can't be trusted similarly to people who bought the product themselves. So it's fine to have sponsored reviews but they should be segmented.
The result: verified, honest, reliable, helpful reviews. It would boost CR's value and give the world something it badly needs.
I suppose Amazon could do this with gift certificates or a month of free Prime or something.
I think what you're describing could work well for Angie's List though (also a customer of theirs).
I constantly get asked to review my purchases and have yet to do so. Some people are just not into doing reviews like that, specially if it feels like you're getting badgered.
Sure someone could get paid to review an item and also be an avid consumer of a product, but in that case it would seem they believe in the item.
Imagine someone buys eneloop over and over, never offer a review, then purchases a no-name brand, gives rave reviews and goes back to buying eneloop again.
16 verified 1 star reviews
The reason it's 4 stars overall is because of the attempt to filter out fake reviews.
https://www.amazon.com/XFINITY-High-Speed-Internet-Exclusive...
There are over 900 reviews.
5: 54
4: 13
3: 9
2: 8
1: 16
Average: 3.81 starsSome of the reviews even say "We all know Comcast sucks, this is a review about buying it through Amazon".