That is weird. Did you ever see a charge from the call? Or I guess if it was a prepaid card, the minutes just drained faster?
I wonder how dodgy these phone card companies actually are. You could target a specific demographic and then mess with any calls to places they're unlikely to dial.
Say you were doing it and selling the cards in British corner shops. The customers are most likely going to be calling Eastern Europe and South Asia. They're probably not going to be making many calls to the US, so you can mess with some percentage of those.