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What kind of revolution are you expecting? Loads of people already have smartphones and I don't see them switching, and you can already get a flip phone for < $10.

This point is a Trump/Brexit type phone - none of the built up cruft and corruption of a "smart phone". If is just a phone. The "revolution" will be the massive loss of revenue the popularity of such a device would bring, which consumers could use as a purchase weapon to say "no more spy hardware!"

like a burner t-mobile flip phone from Walgreens?

That's what I was thinking. Maybe they're looking for smaller, like that awesome 'gag' flip-phone in Zoolander.

Build your own: https://www.seeedstudio.com/RePhone-Kit-Create-p-2552.html#

And that "kit" is a smart-ish type phone, which cost over 2x what I said the price should be for the final product. The point is a non-smart device as a form of protest against the ever-present spy hardware everything is becoming.