On Bootstrapping Planio to $75,000/mo in Revenue

indiehackers.com

8 pointsthomascarney3 comments

>> "Here's what our monthly recurring revenue growth looks like from May 2011 until October 2016"

subscriptions

This "recurring" revenue chart looks way to linear to be accurate in my opinion.

Yes, I get the business is a subscription service, but my experience is marketing and changes in market do not impact revenue in a linear way.

Are they not marketing the product?

There's an expression to describe this growth (quite typical for SaaS companies): The Long, Slow SaaS Ramp of Death, coined by Gail Goodman here: http://businessofsoftware.org/2012/10/gail-goodman-the-long-...

You can also check lots of different SaaS companies at https://baremetrics.com/open to see their growth rates. Most are fairly linear.

Looking through Baremetrics and unable to find an examples that that linear over a similar time period. Do you have an example or two?