Ask HN: We just launched our new company website. Thoughts?

Clicking on the links and moving around wasn't too bad but the nav is a little bit confusing especially for normal users.

When I got to the blog link it took me to another page which kind of broke your whole navigation scheme in my opinion.

And to be perfectly honest this:

Fragment is a group of highly-skilled, creative minds with experience in web and mobile interface design, application development, motion graphics and internet marketing strategy. We unite to make it happen by building and shaping your piece of the web.

doesn't really say what you do.

I'd suggest that the information architecture flow is a little lax. You have a clear conversion goal--get users interested in your services and contact you--but to accomplish it it falls to users to first choose to click through your menu. You should have clear calls to action, starting from the landing page: "See what we do" or a couple recently finished projects, and make it easy and compelling for potential clients to contact you directly from project detail pages. I'm sure your newsletter is also a good conversion path--you could integrate into the projects section as well: "Learn more about this site in our newsletter! Click to subscribe!" I'd put your phone number in the footer too, and perhaps investigate a click-to-call implementation.

From a user-experience perspective I'd make sure every clickable element is clearly actionable (links to Facebook/Twitter/LinkedIn don't look like links) and has a hover state, consider Fitt's law (e.g. the "Web" and "Print" links on the Work panel are incredibly important, but awfully small), and validate submissions on your contact form. From an implementation perspective, the way elements scroll in on each panel is a little jumpy--maybe that's intentional, but it looks rough. From a tech perspective I'd be more impressed if you'd chosen to use @font-face instead of image-replacement, but that's a little silly.

What does "Your Piece of the Web" mean? If it's regionally-appropriate and you're appealing mostly to local clients then it's good, but otherwise, eh, multivariate test a couple options maybe?

The moving background is a little disorienting until one gets used to it.

I also suggest you change the picture of Brian Henderson. I can't see his head, and my eyes are drawn to "$5 PBR Lunchbox Shots ALL DAY!"

While you are at it, change all the pictures of people that look like they are out drinking. Hate to be a buzzkill, but it's the wrong message to send to clients.

Replace with pictures of people working on stuff. Doing frameworks, shaking hands, presenting, etc.

That being said, I love the design work you've done. Very impressive.

1. Though the effect of panning along the picture is cool, its also somewhat jarring.

2. You're covering up faces on a couple of the staff pages with the content box... might want to flip the images (so the face appears in the right side) or find a new image for those team members.

1. The SWFAddress handling could be extended to encompass more of your site, making it easier for google to index (i.e. individual team member pages)

2. Sub navigation did not always have a hoverable state (i.e. your team members).

Let's do these guys a favor and crowd source this to something a little less "Corporate Mission Statement", a lot more descriptive, and more about the customer, preferably under 10 words.

I'll go first:

"Raleigh's One Stop Shop for your Whole Web Presence"