In 2017, one should instead ask why it wouldn't be.
If I'm running a small startup that's available as a website, how does IPv6 support matter to me? (Assuming that I can otherwise get IPv4 addresses for hosting my site, which I can.)
In addition, I think you overestimate the difficulty of conversion. Most backend servers run on 10.x.x.x networks and that doesn't need to change. You just need a proxy in front of them that can speak IPv6. Installing a new proxy does not sound like a hard job. It sounds trivial.