Yeah, and very little has changed since then. If I remember correctly, Nestle's response to the baby milk controversy is held up as a example of how companies can tackle PR issues by involving themselves heavily in setting rules for their own industry, simultaneously making sure that the new rules don't actually obstruct them whilst looking like they're doing something about the problem. This is often seen as a positive example to imitate by utter scumbags.

It goes even further back, early 80s at least.