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I think the idea is that they can now remove 40% of the sugar and still achieve the same sweetness with no other sweeteners needed.

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I guess I'm more cynical and skeptical of businesses which only have financial incentives in mind to do "good" things like this, but no ethical incentives.

What is an ethical incentive?

Nothing that Nestle is familar with.

If they remove 40% of the sugar they have to replace it with 40% of something else. Candy is sold by weight.

Removing the sugar only solves part of the problem

They don't have to replace it with anything if they don't want to. They could just make it smaller, sell it at a higher price (per weight).

Hershey has already done this quite a few times with their chocolate bars. They just get thinner and the texture gets waxier, I assume for structural integrity.

I'm shocked that this is the only mention of wax in the entire thread.

Last Hershey bar I tasted reminded me of those old novelty wax lips they used to give kids around Halloween. It's already to the point where you can actually taste the wax if you know the flavor.

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