Have to agree. I'm wearing a Pebble Time Steele and a lot of people like it but don't notice it to be a smartwatch at first sight (depending on the watch face of course).

However, it did not receive good reviews. I guess in part because it is widely accepted that smartwatches do not last more than a day or two and are not well readable outside. Customers and reviewers are blinded by super-high-resolution displays - although you won't watch YouTube on your wrist.

Pebble is functional, the world wants bling-bling.