At the bottom of the kickstarter they have a link to Jellop, they run ad campaigns to boost kickstarter projects.
This might be the real story, but not sure since there are no metrics on how much they've helped.
This might be the real story, but not sure since there are no metrics on how much they've helped.
With our narrower audience, the Font Awesome website has been the biggest driver.
Our take away was just keep doing what works: Engage with our community and keep showing proof of progress and milestones met.
So now that we have our first basic lesson down in connecting products to the right audience, what do you think really activated the majority of purchases?
1. Pent up good will from using Font Awesome over the past 4 years.
2. The product was something folks actually wanted and the price was a great value.
3. A video that makes folks laugh. Even if just a bit.