Hi, I'm Phil, the other founder. I'd say keep it as a core competency! It's important and it's why we're in business. We understand why you'd want to do that and all of the companies we work with feel the same.

That said, keep in mind there will always be a lot of repetitive time consuming stuff, and that's where we excel. Everyone likes to think they're a unique and irreplaceable snowflake, and that may be true in total, but there are parts that can be handled more efficiently elsewhere.