AWS Greengrass – Local compute, messaging & data caching for connected devices

After AWS hit 20 products or so, there was a feeling that cutesy names were becoming difficult to learn and that new products should have descriptive names (e.g. AWS IoT, AWS ML, AWS IAM) rather than codenames. I guess that idea has lost favor?

Amazon seems to be trying to build a 100% proprietary global mainframe that runs everywhere.

Up side: ease of use, ubiquity, big backer, scalability, etc.

Down side: absolute lock-in of everything to Amazon, privacy nightmare, and if Amazon screws up the world grinds to a halt.

I predict their next move to be building their own fiber between all their data centers, effectively creating a proprietary managed Internet that they can defend against DDOS and similar attacks. Then they can also start partnering with ISPs, sidelining the mainstream Internet and pushing their own proprietary one.

The race for the smart home "IoT" is in full swing, and once again Amazon is ready to sell Levis to the prospectors. They don't even need to win, so long as they can make themselves the most convenient backend solution.