I disagree with the central thesis of this article that Google is a product company rather than a platform company. I think that's wrong because throughout its history Google has asked itself "what if we had this?" first, and built the products around that later. Essentially the company believes that products will naturally emerge if you hire tens of thousands of engineers and deploy an unholy number of computers. I said this before on this site: Google's core product is dirt-cheap computing. Everything else follows from that.