Facebook has cut off Prisma’s Live Video access
techcrunch.com
techcrunch.com
I'm a bit annoyed by this reaction... Basically the likes of Google and Facebook have been abusing it to translate their monopoly in mature markets into competitive advantage in emerging markets.
Maybe it's time that, just like FB and Google are campaigning for the comoditization of broadband, we campaign for the classification of parts of their platforms/APIs as public utility.
I suspect if Facebook are still around and dominant in 20 years there will be officially-mandated features (not necessarily this one, most likely anti-harrasment or anti-fake-news) or national-level Facebook replacements in many non-US countries.
But the trouble is Facebook, Amazon, Google .. these companies are not only huge, they control distribution networks. Let's look at when Amazon removes a book from their store. Sure any retailer can choose not to supply a book, but when Amazon does it, their distribution network as become so large and central for most people that it does effectively censor the book. There are millions of people who only buy books through their service.
I'm not saying they should be public entities, but you need to be aware of the fact that they do effectively control the flow of information just due to their sheer market share.
They're huge precisely because they control distribution networks.
I'm not asking to nationalise these companies. I'm saying public investigations in the current activities of FB and especially Google, in the light of antitrust laws, are overdue now : just as browsers were the gateway to internet and Microsoft got smacked for it, FB and Google are the new gateways to internet content, and therefore we should acknowledge that public interest should be considered in the way these businesses operate now.
Live streaming gigabytes per second is not cheap, and its not surprising they'd only want to do it from their own app where they can at least show you their ads to try and recoup some of the cost.
Who gives a shit about cannibalizing live video filters, a feature that had no need for existing other than to create parity with Snapchat's filters, when you could give your pet platform, live video which drives massive ad-revenue, the appearance of ubiquity?
Should facebook care if a 3rd party is implementing a feature on their platform vs them supplying it themselves? Facebook's business model is to get data and sell ads. I don't see how this Prisma's live video would affect either of those things negatively.
For the record, FB live docs are pretty clear about not allowing streaming from mobile devices.
- This is a post-processing app. If you're familiar with Instagram, the mechanics are the same: you either use the basic built-in camera, or select an existing photo. Then, you choose a filter, tune the filter, and after some processing, your result is ready.
- The finished image can be saved on the device, or exported directly to Instagram or Facebook.
- Recently, their camera gained a new button, to livestream to Facebook instead. The filters can be changed at any time during the broadcast.
- Facebook has revoked their API access to this livestream feature.
- Facebook is indeed working on style transfer for live video [1].
So this wasn't the case of a third-party app depending on a big platform's APIs and playing within their own walled garden. Rather, it's a related, but different case of betting on the tech instead of the community [2], effectively being a free tech demo and hoping to attract investor interest.
While this may still work, the concept was quickly copied, -- in some cases, deliberately, like in the case of VK's Vinci [3]. In addition, the Prisma founder's previous employer, Mail.ru, released the similar app Artisto soon after, which worked on videos before Prisma did.
[1] https://code.facebook.com/posts/196146247499076 [2] http://www.businessinsider.com/prisma-labs-app-profile-inter... [3] https://www.technohacker.com/vkontakte-launched-its-prisma-c...
Sadly, FB has eaten so much of the world - there may not be much of an alternative.
The same argument could be made with photo filters (e.g. Apple building them directly into iOS) but extended to live streaming video.
https://www.bloomberg.com/news/articles/2016-07-27/eastern-e...