It is a poor criterion, because it is so subjective and dependent on PR machines.

The OP just has not heard of any accomplishments, but anyone with a little expertise in deep (reinforcement) learning knows about the major contributions to the field by Schmidhuber.

Using this criterion you are using popular media and fields you know not much about, to brush away the accomplishments of respectable scientists. Don't base your skepticism on your own lack of knowledge: that makes it selective -- You can not cut through the bullshit, if you don't know how to wield a sword.